making conscious choices to keep some facilities advertisement-free. In response to criticism of marketing in schools,Coca-Cola announced it would remove 100,000 company logos from U.S. schools. Jeffrey Dunn,former president of Coca-Cola's North American division,said the company wanted teachers,parents,and everyone concerned about commercialism in schools to know that Coca-Cola was committed to “responding effectively to their wishes and needs”But in the absence of adequate guidelines or regulations on whether certain spaces should be ad-free,most companies will continue to place OOH in more locations unless strong public opposition is encountered.Although OOH is now as much a part of the urban landscape as automobile traffic,the advertising industry must“remember that we have a big impact on the mental and visual landscape of where we live,”says Tina Louise Chadwick,creative director of an advertising agency“We should take care of it and improve it''This is timeless advice that OOH marketers would do well to heed