fiscal2007,according to the V(eronis Suhler Stevenson Communications lndustryF1()1ecast.Although 〇〇H has always been a good marketing strategy,the月01-coast says,“In recent years,more advertisers have reawakened to the medium's potential to reach mass audiences in multiple venues and formats in a cost-effective manner”In real terms,this means OOH can benefit almost any product or service,and companies are generally excited about adding OOH to their marketing mix. Jay Deutsch of Bensussen Deutsch&Associates captures the industry's position,stating,“We are only limited by our own imagination”
But of the hundreds of OOH advertising messages people see each
day,only a small portion receive“at least some attention,''according