Marketers spend approximately$230 billion on print,radio,,online,and broadcast advertising a year in the United States.In a world of information overload,marketers are continually seeking to invent techniques that will break through the clutter of competing advertisements to sell their products to consumers.Enter out-of-home advertising(OOH).
From billboards and transit displays to park benches and bus
shelters,OOH refers to any commercial message seen outside the home.It is one of the fastest growing advertising sectors,projected to grow7.9%in