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A Second Look at First Impressions
According to recent psychological research,humans are hard-
wired to be at full attention during their initial encounters with other people,forming rapid impressions that fade slowly.First impressions are processed in the most primitive part of the human brain,the same place where feelings are generated,and this is what makes them so potent. Yet,although we feel that first impressions are important,we also fear that they may be misleading.Such mixed feelings are( 26 ) the scientific community.Researchers fall into two camps,one holding that first impressions are based on minimal,misleading information, and the other that they are actually based on a wealth of observations that are made unconsciously.The jury is still out on which camp is right, but proponents of the second approach are gaining ground.
Malcolm Gladwe11,author of a study on the subject called Blink,,argues that humans have an incredible capacity to make judgments “in the blink of an eye''Gladwe11cites numerous instances to show that these judgments are often( 27 )systematic analyses. When the Getty Museum in Los Angeles was purchasing a statue,for example,many art experts felt intuitively that something was amiss, but scientific tests could find nothing wrong.Later,documentation was found that showed it was a fake.
So how does Gladwe1l's view of first impressions hold up when
applied to encounters with other people?In a now famous study by psychologist Nalini Ambady,students who were shown two-second video clips of a professor gave roughly the same ratings for his teaching effectiveness as students who completed the professor's course.To the layperson,results like these would seem to refute any claim that ( 28 ).Nevertheless,Dr.Ambady is reluctant to recommend that people always trust their first impressions,which she warns are “too dependent on the person,the context,everything”
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